Basic Persuasion Techniques

Basic Persuasion Techniques

1. Transfer/Association

Persuasion technique that tries to link a product, service, or idea with something already liked or desired by the target audience such as fun, pleasure, beauty, security, intimacy, success, wealth, etc. The association is implied.

Example:

source: https://www.google.com/url?sa=i&source=images&cd=&ved=2ahUKEwjg79_amMTlAhXUZCsKHc6sA-sQjRx6BAgBEAQ&url=https%3A%2F%2Fwww.wordstream.com%2Fblog%2Fws%2F2019%2F08%2F13%2Fpersuasive-ads&psig=AOvVaw20gIi58dNuwWMdWGKkJ4QK&ust=1572532062682823

2. Beautiful people

Uses good looking models or celebrities to attract our attention. Used to imply (but never promise) that if we use the product we will look like models.

Example:

source: https://www.google.com/url?sa=i&source=images&cd=&ved=2ahUKEwiOw__WmcTlAhWFSH0KHdiRDyAQjRx6BAgBEAQ&url=https%3A%2F%2Fmedium.com%2F%40Michellpollino%2Fthe-female-currency-efb71b7db5ea&psig=AOvVaw0Ep_Ty5n0oZh8c3BGYG8Se&ust=1572532355313094

3. Warm & fuzzy

Uses sentimental images to stimulate feelings of pleasure, comfort, and delight. It works well with some audiences but not with others who may find it too corny.

Example: 

source: https://www.google.com/url?sa=i&source=images&cd=&ved=2ahUKEwjRv5eZmsTlAhXKXSsKHUquBPwQjRx6BAgBEAQ&url=https%3A%2F%2Fwww.convinceandconvert.com%2Fcontent-marketing%2Fhow-to-use-retroactive-interference%2F&psig=AOvVaw1oJhbDbGJQ-yKIsoxnQiZQ&ust=1572532448637456

4. New

We love new things and new ideas, because we tend to believe they're better than old things and ideas. Many cultures place great faith in technology and progress.

Example:

source: https://www.google.com/url?sa=i&source=images&cd=&cad=rja&uact=8&ved=2ahUKEwik3v-7msTlAhXxheYKHaVSCVkQjRx6BAgBEAQ&url=https%3A%2F%2Fwww.webappers.com%2F2013%2F07%2F02%2F30-brilliant-creative-advertisements-for-technology%2F&psig=AOvVaw3sJtHl_9WaVYz9mmOVUgZc&ust=1572532560893267

5. Nostalgia

The opposite of the New technique. It invokes a time when life was simpler and quality was supposedly better. This technique works because people tend to forget the bad parts of the past.

Example:

source: https://www.google.com/url?sa=i&source=images&cd=&ved=2ahUKEwiq-7rPm8TlAhXSXisKHY7VAecQjRx6BAgBEAQ&url=https%3A%2F%2Fwww.caranddriver.com%2Fnews%2Fa15353365%2Fsponsored-grab-your-daily-dose-of-nostalgia-with-7-vintage-michelin-radial-tire-ads%2F&psig=AOvVaw2-7APAwwLyIP9S5uyatDcv&ust=1572532694497899

6. Fear

The use of something disliked of feared by the target audience to promote a solution.

Example:

source: https://www.google.com/url?sa=i&source=images&cd=&ved=2ahUKEwjonJL9osTlAhWJQ48KHbnsCHYQjRx6BAgBEAQ&url=https%3A%2F%2Fwww.crazyegg.com%2Fblog%2Fhow-to-sell-using-fear%2F&psig=AOvVaw3Kpa2jocjIwfxBm29Y_BgQ&ust=1572534841669443

7. Testimonials

Uses people testifying about the value or quality of a product. They can be experts, celebrities, or plain folks. Technique works best when it seems like the person "testifying" is doing so because they genuinely like the product or agree with the idea.

Example:

source: https://www.google.com/url?sa=i&source=images&cd=&ved=2ahUKEwjwkZaYncTlAhXLQ48KHZOyDpUQjRx6BAgBEAQ&url=https%3A%2F%2Fwww.slideshare.net%2F10881A0414%2Ftestimonial-advertising&psig=AOvVaw2LLZZXQZMrYDMqx34ZrEyM&ust=1572533296119483

8. Celebrities

We tend to pay attention to famous people. Ads often use celebrities to grab our attention. they speak, and endorse the product.

Example:

source: https://www.google.com/url?sa=i&source=images&cd=&ved=2ahUKEwiA8arWncTlAhUFKY8KHaB1BKkQjRx6BAgBEAQ&url=http%3A%2F%2Fwww.celebrityendorsementads.com%2Fcelebrity-endorsements%2Fcelebrities%2Fselena-gomez%2F&psig=AOvVaw3ydvHtiYJR0IA1kaekKyKE&ust=1572533425169255

9. Plain folks

This technique works because we may believe a "regular" person more than an intellectual or highly paid celebrity. It's often used to sell everyday products.

Example:

source: https://www.google.com/url?sa=i&source=images&cd=&ved=2ahUKEwiiqaSpnsTlAhWBs48KHTJhCNUQjRx6BAgBEAQ&url=https%3A%2F%2Fwww.pinterest.com%2Fpin%2F429741989440372257%2F&psig=AOvVaw2CnYXaLki4TOiMxor5rrtQ&ust=1572533599967947

10. Experts

We rely on experts to advise us about things that we don't know ourselves. Scientists, doctors, professionals often appear ad and advocacy messages, lending their credibility.

Example:

source: https://www.google.com/url?sa=i&source=images&cd=&ved=2ahUKEwjkm4ilmcTlAhUJU30KHYA-Dp8QjRx6BAgBEAQ&url=https%3A%2F%2Fningeunice.wordpress.com%2F2017%2F02%2F07%2Ffallacies-in-advertisement%2F&psig=AOvVaw0BlCWA2aZJZqd5r53L7z-R&ust=1572532243249271

11. Statistical claims

specific, measurable promises about quality, effectiveness, or reliability. They can be proven true or false through close examination or testing. If false, advertiser can get in trouble.

Example:

source: https://www.google.com/url?sa=i&source=images&cd=&cad=rja&uact=8&ved=2ahUKEwi72Ov3oMTlAhXhjOYKHXkRAsoQjRx6BAgBEAQ&url=http%3A%2F%2Ffrodointechnology.blogspot.com%2F2017%2F05%2Fimage-result-for-advertisement-weasel.html&psig=AOvVaw02nJCR8gdAhWp5sqi8s4vg&ust=1572534290013019

12. Bandwagon

Showing many people using a product implies that "everyone is doing it" No one likes to be left out or left behind.

Example:

source: https://www.google.com/url?sa=i&source=images&cd=&ved=2ahUKEwiDgqudocTlAhXd6XMBHRNSCOIQjRx6BAgBEAQ&url=https%3A%2F%2Fwww.emaze.com%2F%40AWTORQZL&psig=AOvVaw04EI9kcMAC8Rdvir_lCtzj&ust=1572534373866136

13. Humor

Using humor to grab our attention and makes feel good. Advertisers make us laugh and then show us their product or logo because they're trying to connect that good feeling to their product.

Example:

source: https://www.google.com/url?sa=i&source=images&cd=&ved=2ahUKEwjaluHWocTlAhX98HMBHf7eCWEQjRx6BAgBEAQ&url=https%3A%2F%2Fwww.globalconsumersolutions.com%2F4-things-psychology-teaches-us-humour-advertising%2F&psig=AOvVaw1DV-kUQiw9By5_b8Lgh2rI&ust=1572534495596269

14. Unfinished claims

An unfinished claim sets up a comparison that it does not complete. ex. Better (better than what?)

Example:

source: https://www.google.com/url?sa=i&source=images&cd=&ved=2ahUKEwjdhsKJosTlAhVLr48KHYObD2kQjRx6BAgBEAQ&url=https%3A%2F%2Flongwhitekid.wordpress.com%2F2011%2F08%2F10%2Fbite-size-unfinished-project%2F&psig=AOvVaw2Aiwas8QOSomFrqRjvjLXZ&ust=1572534582734971

15. Weasel words

Unproven, exaggerated, or outrageous claims are commonly preceded by "weasel words" such as may, might, can, could, some, many, often, and virtually. These words are in ads when an offer is "too good to be true".

Example:

source: https://www.google.com/url?sa=i&source=images&cd=&cad=rja&uact=8&ved=2ahUKEwjQk_rCosTlAhWLso8KHXgjD-YQjRx6BAgBEAQ&url=http%3A%2F%2Floynorrixapenglish.freeforums.net%2Fthread%2F276%2Fweasel-word-advertisements&psig=AOvVaw1VB7cUnnXa5E3rlgZxaqvI&ust=1572534699063567

Source: https://quizlet.com/7427294/basic-persuasion-techniques-flash-cards/

Borussia Dortmund

Ballspielverein Borussia 09 e.V. Dortmund, commonly known as Borussia Dortmund [boˈʁʊsi̯aː ˈdɔɐ̯tmʊnt],[3] BVB, or simply Dortmund, is a German sports club based in Dortmund, North Rhine-Westphalia. Founded in 1909 by eighteen football players from Dortmund, the football team is part of a large membership-based sports club with more than 145,000 members,[4] making BVB the second largest sports club by membership in Germany. Dortmund plays in the Bundesliga, the top tier of the German football league system.

Borussia Dortmund have won eight German championships, four DFB-Pokals, six DFL-Supercups, one UEFA Champions League, one UEFA Cup Winners' Cup, and one Intercontinental Cup. Their Cup Winners' Cup win in 1966 made them the first German club to win a European title.

Since 1974, Dortmund have played their home games at Westfalenstadion, named after its home region of Westphalia. The stadium is the largest in Germany and Dortmund has the highest average attendance of any association football club in the world.[5] Borussia Dortmund's colours are black and yellow, giving the club its nickname die Schwarzgelben.[6][7] Dortmund holds a long-standing rivalry with Ruhr neighbours Schalke 04, known as the Revierderby. In terms of Deloitte's annual Football Money League, Dortmund is the second richest sports club in Germany and the 12th richest football team in the world.[8]

source: https://en.wikipedia.org/wiki/Borussia_Dortmund

self introduction

Hello, my name is Aliffa Fajrie Adilla, im 18 years old, i was born at Jakarta, 28 February 2001, right now im studying at Gunadarma University. This is my first ever blog, so i dont know anything about blogging, but i hope you will understand and enjoy my blog.

Iam the first child of three siblings, i have a brother and sister, my brother name is Dariel Dwiky Aulia, and my sister name is Qaireen Loveena Zetta. right now im living in Permata Puri 2, Cimanggis, Depok. My favorite hobby is playing games, watching anime, and watching sports shows, especially football and basketball. If you ask me do i have a favorite football club or basketball team, yeah i do, my favorite football team is Borussia Dortmund and my favorite basketball team is Milwaukee Bucks. I love Borussia Dortmund because i like how they play they football style on the pitch, fast tempo and counter attacking football, and they always developing young players every year rather than using old player, like Jadon Sancho, Achraf Hakimi, and many more. Now moving to basketball, the reason i like Milwaukee Bucks because of Giannis Antetokounmpo. He is fast at offensive, strong at defensive, and could shot some 3 pointers too. No Doubt that he's winning the MVP last year.

My both parents came from Batusangkar, West Sumatera, West Somatera is a large province located in Sumatera Island, Indonesia. In West Sumatera, you can see many traditional house called Rumah Gadang, tourism attractions, traditional foods, and many more. Commonly, most of the people know about West Sumatera because of the world famous food, Rendang, but there's more tasty food other than rendang in West Sumatera, such as Sambalado Tanak, Sate Padang, Gulai Kapalo Kakap, and many more, and yes, there is many tourists attaraction like Lembah Anai, Jam Gadang, Lake Maninjau and Singkarak, Ngarai Sianok, and many more.

I think thats enough of my introduction of this blog, hope you guys enjoy my blog.